Carl Winberg

Greggs SuperStar Doughnuts Awards (2011)

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STEEL let me play with them for a couple of weeks creating this social campaign to flog doughnuts for Greggs. We went through an awful lot of doughnuts.

Some of the full videos are right there at the bottom of the page.

Doughnuts with googly eyes lined up either side of a miniature catwalk, in front of a Louis Crouton backdrop
The studio: softbox lights over a miniature set on a table
A miniature living-room set with a white egg chair, a pink rug and tiny doughnut pictures on the walls
The same miniature room set seen from further back on the studio table
The crew setting up a shot on a miniature set, with the camera on a tripod
Positioning doughnuts on rods against a black backdrop
A miniature dressing-room set with a lit make-up mirror, a director's chair and a clapperboard
A chocolate doughnut on a miniature football pitch at Vanilla's Football Academy
A chocolate-covered doughnut sitting on a changing-room bench in front of red lockers

Here they are: